Aveeno isn’t cruelty-free but these alternatives are
Looking for cruelty-free alternatives to Aveeno that actually work for sensitive or eczema-prone skin? You’re not alone.
One of my followers recently messaged me saying she was struggling to replace Aveeno in her routine because it was “the only cream that helps my skin.” I couldn’t recommend a direct alternative from personal experience, so I turned to my community and asked my 20k+ followers for their go-to cruelty-free options.
The response was overwhelming! Let me share their advice…
Is Aveeno Cruelty-Free?

Aveeno is not cruelty-free and don’t even bother trying to answer this question in their FAQs. They sell in mainland China where animal testing is a legal requirement. Furthermore, Aveeno are owned by Johnson & Johnson – a beauty giant that continues to test on animals.
Vegan & Eczema Friendly Swaps
Aveeno is known for its oat-based skincare and gentle formulas, but many people are shocked to learn that the brand is not cruelty-free. If you want ethical, vegan skincare without sacrificing results, this guide will walk you through the best Aveeno alternatives available in the UK.
Oat Derma by Child’s Farm

Don’t be fooled by the name! Childs Farm isn’t just for kids. Their Oat Derma range is gentle, affordable, and ideal for sensitive or eczema-prone skin. It’s widely available in UK supermarkets and pharmacies, making it an easy and affordable swap.
You’ll find everything from moisturisers and body wash to shampoo, conditioner, face cream, and bubble bath – making it an easy full-routine replacement.
Dream Cream by Lush
Another popular recommendation was Dream Cream by Lush. This vegan body lotion is made using oat milk, rose water, fairtrade organic cocoa butter and chamomile oil. One follower shared, ‘this worked wonders for my eczema,’ and the product reviews online match this hype.

Are These Aveeno Alternatives Vegan?
Yes! Both Childs Farm’s Oat Derma range and Lush Dream Cream are vegan and cruelty-free. Always check individual product labels, as formulations can occasionally change.
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