Cruelty Free Beauty at ASOS
ASOS is one of the nation’s favourite go-to online stores for both fashion and beauty. Their site is host to many a brand – including lots of beauty brands. But which one’s are cruelty-free? Which ones are vegan? Let’s take a look!
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Cruelty Free Brands on ASOS
When it comes to shopping cruelty-free, I know a lot of people (myself included) like to avoid cruelty-free brands if they’re owned by non-cruelty free (non-CF) companies. So I’ve added parent company warnings for brands that are cruelty-free, but their parent company are not.
As for being ‘cruelty-free’ this list contains some brands with certifications and others who are backed as cruelty-free by leading CF bloggers. I’ve also made a note against any 100% vegan brands, but the rest have vegan options. Scroll through to see the multitude of cruelty-free beauty brands stocked at ASOS across skincare, makeup, hair care, perfume and more!
Bath & Body
Cruelty-free bath and body products available on ASOS:
- Coco & Eve – 100% vegan
- Cowshed
- Frank Body
- Garnier – but owned by non-CF L’Oréal
- Miss Patisserie – 100% vegan
- NEOM
- Schmidts – but owned by non-CF Unilever
- Sunday Rain – 100% vegan
Fake Tan
Cruelty-free fake tans available on ASOS:
- Bondi Sands
- Isle of Paradise – 100% vegan + sell eco friendly refills
- Tan-Luxe
- Vita Liberata
Hair care
Cruelty-free hair care available on ASOS:
- Aveda – 100% vegan but owned by non-CF Estée Lauder
- Bleach London – 100% vegan
- Coco & Eve – 100% vegan
- Doers of London – 100% vegan
- Garnier – but owned by non-CF L’Oréal
- Living Proof – but owned by non-CF Unilever
- Olaplex – 100% vegan
- Ouai
- Pureology – but owned by non-CF L’Oréal
- Shea Moisture – but owned by non-CF Unilever
- The Hair Boss
- We Are Paradoxx – 100% vegan
Makeup
Cruelty-free makeup available on ASOS:
- Ardell
- Axiology – 100% vegan with plastic free options
- bareMinerals – but owned by non-CF Shiseido
- Barry M – 100% vegan
- BECCA – but owned by non-CF Estée Lauder
- Ciate
- Dr Paw Paw
- EcoStardust
- Eylure
- Florence By Mills – 100% vegan
- Lottie London
- Nip+Fab
- NYX – but owned by non-CF L’Oréal
- OPV Beauty
- Real Techniques
- Revolution
- Sleek – but owned by non-CF Walgreens Boots Alliance
- Smashbox – but owned by non-CF Estée Lauder
- So Eco – 100% vegan
- Spectrum – 100% vegan
- Stila
- Too Faced – but owned by non-CF Estée Lauder
- Uoma Beauty
- Urban Decay – but owned by non-CF L’Oréal
Nails
Cruelty-free nail products available on ASOS:
- Barry M – 100% vegan
- Ciate
- Elegant Touch
- Revolution
Perfume
Cruelty-free perfumes available on ASOS:
- Keirin NYC – 100% vegan
- Ouai
- Shay & Blue – 100% vegan
Skincare
Cruelty-free skincare brands available on ASOS:
- Beauty Kitchen – sustainable beauty brand
- BYBI – 100% vegan, an independent company but have taken investment from Unilever (read more here)
- Dermalogica– but owned by Unilever
- Doers of London – 100% vegan
- Dr. Dennis Gross
- Embryolisse
- Emma Hardie
- Farsáli – 100% vegan
- Florence by Mills
- Garnier – but owned by non-CF L’Oréal
- Glow Hub – 100% vegan
- MasqueBAR
- Murad – but owned by non-CF Unielver
- NIOD – part of Deciem, who are partially owned by non-CF Estée Lauder
- Nip+Fab
- OSKIA
- Pixi
- REN – but owned by non-CF Unilever
- Revolution
- Sand & Sky
- Sunday Riley
- The Inkey List – an independent company but are part owned by non-CF Unilever Ventures
- The Ordinary – part of Deciem, who are partially owned by non-CF Estée Lauder
- Yes To
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