Is Clairol Natural Instincts Vegan?
Over the weekend, I caught sight of a new vegan hair dye in Superdrug. My first reaction was excitement, as vegan hair dye is hard to find particularly for natural hair shades. Next came scepticism, so I decided to do some digging before sharing my new discovery online.
The product in question was Natural Instincts by Clairol. Whilst this new product range may be free from animal derived ingredients, Clairol are not cruelty free. Therefore Clairol Natural Instincts is not suitable for vegans who look to abstain from animal exploitation.
Not Certified, Not Cruelty Free
Clairol sell products in China, where animal testing is required for imported cosmetics. Their parent company, Coty, also sells products in China.
As you can see with the below screen grab, they have taken the care to ensure that the ingredients are not animal derived but avoid talking about animal-testing in their vegan statement or elsewhere in their FAQs. It’s certainly no mystery as to why the UK Vegan Society have not certified them.
Vegan Washing
This is an example of ‘vegan washing’ where big brands use sly marketing techniques to make their products seem kinder to animals or to the environment than they really are. My rule of thumb is to treat big brands with scepticism and support smaller brands with bigger ethics.
Unfortunately, in the beauty industry a product can be labelled ‘vegan’ and yet still be tested on animals somewhere in the world. It’s important to look for products that are both ‘vegan’ and ‘cruelty free’ to avoid harm to animals. Look out for certifications like the vegan society logo and leaping bunny who have strict standards for vegan or cruelty free products.
Other Clairol products to avoid includes;
- Nice n Easy
- Age Defy
- Perfect Lights
- Root Touch-Up
Love vegan beauty?
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