Naturtint – Plant Based Hair Dye – Review
Looking for a way to colour your hair that’s kinder to the planet, your scalp, and your hair? Enter plant-based hair dye—a game-changer for those of us seeking to ditch harsh chemicals without compromising on vibrant, long-lasting results. If you’re curious about making the switch, let’s check out Naturtint, one of the leading brands in vegan and cruelty-free plant-based hair dyes.
I recently tried the Naturtint Vegan & Cruelty-Free Dye in the shade ✨ Hazelnut Blonde ✨ and shared my thoughts in a YouTube review (spoiler: I loved it). If you want to see a before and after, as well as how to use it, watch below:
What Does “Plant-Based” Hair Dye Actually Mean?
It’s important to note that plant-based doesn’t always mean vegan or cruelty-free. “Plant-based” typically refers to products that are free from animal-derived ingredients, but it doesn’t guarantee that the product is ethical or gentle on your hair. That’s why I love brands like Naturtint, which go the extra mile by being not only plant-based but also vegan (free from animal-derived ingredients) and cruelty-free (not tested on animals anywhere in the process of creating or selling their products).
Naturtint takes things further by using 92% naturally derived ingredients, carefully selected to be kinder to both your hair and scalp. This means no ammonia or harsh chemicals—just nourishing plant and seed oils that enhance your hair health while delivering gorgeous, vibrant colour.
Naturtint Vegan & Cruelty-Free Dye: What You Need to Know
- Naturally Derived Ingredients: Made with 92% plant-based ingredients, including seed oils and botanical extracts.
- Vegan & Cruelty-Free: Certified to ensure no animal-derived ingredients or testing.
- Gentle on Hair: Free from ammonia and designed to nourish rather than strip your hair.
- Added Haircare: Includes a quinoa multi-care mask to lock in colour and deeply nourish your hair post-dye.
Shade Options

Naturtint’s range stands out for its subtle, natural tones—perfect for those looking for just the right shade of brown, blonde, or black. Their colours include Ebony Black, Golden Chestnut, Light Dawn Blonde, and, of course, my pick: Hazelnut Blonde. While there are plenty of bold plant-based dyes on the market for bright blues and pinks, Naturtint caters to those looking for timeless, understated shades.
My Experience with Naturtint Vegan Hair Dye
I went for the shade Hazelnut Blonde, which costs £13.49 (or less during sales at Holland & Barrett—affiliate link!) and was thrilled with the results.
What I Loved:
- The colour turned out vibrant and natural, with plenty of shine.
- My hair felt nourished rather than dry or brittle, which is a huge bonus when using a home dye.
- The application process was easy, and the scent was far milder than traditional dyes.
- I forgot to use the quinoa mask during the first couple of washes (oops!), but it’s a great addition for keeping your hair hydrated and soft.
- I wouldn’t quite call it ‘permanent’ as it did fade over time, but I was quite happy with that!
Feedback from Other Naturtint Users
It’s not just me—Naturtint has plenty of fans who rave about its vegan, cruelty-free formula and gentle performance. Commenters on my YouTube review shared their experiences:
- Sensitive Scalp Friendly: Naturatint is great. Only one I can use with my psoriasis!
- Curly Girl Approved: I’ve been using this brand for over 10 years. It’s vegan, cruelty-free, ammonia-free, and even Curly Girl Method approved. It always leaves my hair shiny and nourished.
- Real Results: The colour comes out darker than expected, but the shine and health benefits are worth it. Plus, the smell isn’t as harsh as other home dyes.
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Shop the shade Hazelnut Blonde here or explore the full Naturtint range here (affiliate links!). Let me know in the comments if you’ve tried Naturtint and what your experience was like—I’d love to hear your thoughts!