Lush Launch on ASOS! Which bundles are vegan?

Posted byNicole Whittle Posted onJune 11, 2021 Comments0

Lush have launched on ASOS! You can now find introductory Lush bundles and shampoo bars on ASOS – making Lush products more accessible for a lot of people. But unfortunately ASOS aren’t too great at labelling which products/bundles are vegan – so read on to check which are.

We’ll also be chatting about why Lush chose to launch on ASOS – it was definitely a controversial move so let’s have a little chat about it.

This blog post contains affiliate links.

Which products/bundles are vegan?

Vegan

The following bath bomb sets are vegan:

LUSH Best of Bath Bombs Duo Set (Twilight + Sex Bomb)
LUSH Best Sweet Treats Bath Bomb Duo Set (Groovy Kind of Love + Peachy)
LUSH Best Before Bed Bath Bomb Duo Set (Deep Sleep bath bomb + Sleepy bubble bar)
LUSH Best Energisers Bath Bomb Duo Set (Avobath + Dragons Egg)

Other sets:

LUSH Best for Dream Skin Set (Dream Cream lotion, Butterball bath bomb +Sultana of Soap)
LUSH Best for Feeling Sleepy Bodycare Set (Sleepy soap, shower gel + body lotion)
LUSH Best of Body Lotions Set (Dream Cream, Sympathy for the Skin + Sleepy)

LUSH Best of Shower Gels Set (Sleepy + Rose Jam shower gels + Rub Rub Rub)
LUSH Best of Lip Scrubs Set (Bubblegum + Mint Julips)
LUSH Best for Great Smelling Hair Set (Revive hair moisturiser, Candy Rain conditioner, Jason And The Argan Oil shampoo bar)
LUSH Best for Feeling Zesty Hair and Bodycare Set (Happy Hippy shower gel, Bohemian soap, Montalbano shampoo bar)
LUSH Best for the Loc Method Haircare Set (Renee’s Shea Souffle, Super Milk conditioning hair primer, Curl Power hair cream)
Seanik shampoo bar
Jumping Juniper shampoo bar
New shampoo bar

Not Vegan

These are the sets which are not suitable for vegans:

Honey I Washed My Hair shampoo bar
LUSH Best for a Calm Face Skincare Set (swap Ultrabland for Ultraplant to veganise this set yourself)
LUSH Best for a Clear Face (I’m assuming this uses the classic Ocean Salt formula which isn’t vegan, though they have a vegan alternative on the Lush site)
LUSH Best for Big Hair Set (neither Roots nor American Cream conditioner are vegan)
LUSH Best Mascara Ever (Ultrabland is not vegan)

It’s unclear whether the LUSH X ASOS Exclusive Bath Bomb Duo Set is suitable for vegans – as it’s not available on Lush (thus the ‘ASOS exclusive’) it’s not possible to check the ingredients.

Why are Lush on ASOS?

A lot of Lush customers are confused by the launch – after all Lush are famed for their high ethics whilst ASOS is a key figure in the fast fashion economy. Lush think of selling on ASOS as the online equivalent to selling on a high street or shopping centre – that they need their products with good (online) footfall.

Active users on ASOS amount to over 24 million, compared to Lush’s 1.5 million. Like selecting a prominent high street or shopping centre, we know ASOS is a prominent digital marketplace where customers in their millions are shopping, so we wanted to trial selling a selection of our hero products, and those items we know should be hero ones, on there. The aim is to introduce the ASOS audience to wonderful, effective Lush products and hopefully make them curious to learn more about our other products and us as a business. As Mark has previously stated: “For the sake of the environment, we NEED to be number one” in the cosmetics industry.
Lush on ASOS, https://weare.lush.com/lush-life/our-staff-room/lush-x-asos

If you wanna chat a bit more about – come join me on YouTube where we talk through the pros and cons of this launch.

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